Lejla Dedić was born in 1972 in Konjic, Bosnia and Herzegovina. She graduated from London South Bank University in 1997 doing her thesis on the topic of ”Media and Society”. After that, she had various work assignments in the media sector in which she has over twenty years of experience. After her engagement with the BBC World Service Trust/Media Action. In 2011, after Al Jazeera Balkans’ opening, she started working in the Programme Department for this regional television station as Producer for Acquisitions and Co-production.
For the past nine years, she has worked successfully as a producer in a small but strong team with Sead Kreševljaković and Đani Hasečić. Up to now, she has bought over 300 fantastic film titles and dozens of series for Al Jazeera Balkans. She has co-produced over 20 films, most of which received an award at regional and European festivals. During her career, she has participated in over 50 renowned film festivals as a jury member, panellist and producer.
For the third year in a row, she is the proud selector at the Al Jazeera Balkans Documentary Film Festival (AJB DOC), and, for the past two years, at the Rab Film Festival (RAFF).
