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Avant Premiere Lab

Avant Premiere Lab is an educational programme tailor-made to address some of the pressing issues of film exhibition and distribution. In recent years, “audience development” has became a magic phrase in the sector. However, very few know how to translate this concept into a successful and sustainable strategy. Audience development, as well as film literacy and programming, are just a few of the topics that will be in focus of this year's edition of Avant Premiere Lab, with top experts giving lectures, case studies, and presentations about best practices.

*All festival industry guests are welcome


CREATING A SUSTAINABLE BUSINESS MODEL


SUNDAY, 12 AUGUST I 15:00 - 16:30 I Hotel Europe I Atrium 
HOW TO HAVE A LONG-TERM STRATEGY OF THE AUDIENCE DEVELOPMENT
Edita Bilaver Galinec
I Kids Meet Art, Croatia

Audience development is a process that encompasses activities that enhance and deepen relations with existing audiences and develop access to new ones. These are dynamic and long-term activities; therefore, it is necessary to design and implement a continuous support system for audience development. In this workshop, you will find out how these necessary changes are made strategically, and what kind of knowledge and specific competencies are required to implement the audience development method.

SUNDAY, 12 AUGUST I 16:45 - 17:30 I Hotel Europe I Atrium 
BFI SUPPORT FOR AUDIENCE DEVELOPMENT IN THE UK
Laura Glanville
I British Film Institute, UK

The BFI’s Film Fund uses National Lottery funds to develop and support original UK filmmakers and films, and to increase the audiences who can enjoy them. Audience development is funded via two major initiatives: the BFI Audience Fund and the BFI Film Audience Network (FAN). Laura Glanville, a manager of the Audience Fund, will discuss the objectives of the BFI’s audience development funding, presenting examples of how the UK distribution and exhibition sectors are addressing these issues, and what has been learned to date.


HOW TO CREATE POPULAR PROGRAMMES AND EVENTS


MONDAY, 13 AUGUST I 10:00 - 10:45 I Hotel Europe I Screening Room 2 
BOZAR – THE CINEMATIC MELTING POINT
Juliette Duret I Centre of Fine Arts - BOZAR, Belgium

BOZAR is the largest cultural institution in Belgium. Its film department is one of three pillars of the institution, programming more than 200 films per season and welcoming more than 50 guests. The department has developed major international collaborations over the last five years, and has developed a successful non-competitive film festival – but its most important accomplishment is the encounters it engenders between filmmakers and their teams and the audience.

MONDAY, 13 AUGUST I 10:45 - 11:15 I Hotel Europe I Screening Room 2 
COMMUNITY DEVELOPMENT, FORMING TASTE AND EDUCATING VISUAL CULTURE IN OUR CINEMA
Csenkiné Túri Edit
I Otthon Mozi, Hungary

Focused mainly on children and youth, Otthon Cinema has become the place where young people can form their taste, and gain knowledge about cinema and visual culture in general. The digital era places new demands in front of the Otthon Cinema’s creators, and has made them develop new programmes in joint cooperation with local youth programmes in order to address their target groups through various events and a new programming policy, while informing them about the activities in the cinema in order to help them recognise and enjoy the value they have to offer.

MONDAY, 13 AUGUST I 11:30 - 12:30 I Hotel Europe I Screening Room 2 
25 YEARS IN FILM: EXHIBITION, FESTIVALS, PRODUCTION, DISTRIBUTION… AND SOME MUSIC
Stefan Kitanov
I Cinema House, Bulgaria

The founder of the Sofia International Film Festival will talk about his professional experiences over the last 25 years: the foundation and development of the Festival and the Sofia Meetings, the distribution of more than 100 art-house titles, the production and co-production of 20 films, the management of Sofia’s Cinema House, the running of a travelling film festival in more than 20 towns across Bulgaria, the Festival Band, and more.


SOW TODAY AND REAP TOMORROW


MONDAY, 13 AUGUST I 15:00 - 15:45 I Hotel Europe I Screening Room 2 
EXPLORING FILM AND CINEMA WITH YOUNGSTERS
Živa Jurančić I Kinodvor, Slovenia

Kinodvor offers a diverse programme of screenings and events that celebrate film with its various audiences. Kinobalon, a film-education programme, has been operating at Kinodvor since 2008, and is intended for the youngest viewers, their families and schools. However, as the children have grown up, the need to develop a new project intended especially for a teenage audience has emerged. Hence, the cinema founded Kinotrip, a new programme based on the principle “by youth, for youth”. In this lecture, Živa will present the values, key milestones, and different factors of quality development and long-term film-education programming, with a special focus on teenage audiences.

MONDAY, 13 AUGUST I 15:45 - 16:30 I Hotel Europe I Screening Room 2 
LOVE FOR FILMS AS THERAPY FOR A BETTER WORLD
Edita Bilaver Galinec
I Kids Meet Art, Croatia

The mission of the Seventh Continent is to teach children living in a technology-driven world to choose appropriate content and attract them to enjoy film. Edita Bilaver Galinec, President of the Association and a member of the Board of Directors of the European Film Association (ECFA) will discuss the ways in which schools, cities, and counties are activated to participate in structured film literacy programmes, as well as how the Kids Meet Art projects are funded.

MONDAY, 13 AUGUST I 16:45 - 17:30 I Hotel Europe I Screening Room 2 
GIFFONI – BRINGING YOUNGSTERS TOGETHER
Darko Bešeski
I Giffoni Macedonia Youth Film Festival, Macedonia

A lack of young audiences in cinemas across Macedonia was the crucial reason for launching the Giffoni Macedonia Youth Film Festival, a branch of the highly respected Giffoni Experience Film Festival from Italy. Since its establishment five years ago, this Macedonian festival has become increasingly important for its target audience – more so than was expected in the beginning. Today, the festival is a significant cultural event for Macedonia, as well as an authentic and precious experience for young people, with its back-to-back screenings, debates, workshops, concerts, and panels.

MONDAY, 13 AUGUST I 17:30 - 18:15 I Hotel Europe I Screening Room 2 
GREAT FILMS "À LA CARTE": HOW THE THESSALONIKI FILM FESTIVAL OPENS THE APETITE OF YOUNG AUDIENCE
Elise Jalladeau
I Thessaloniki International Film Festival, Greece

For the past 20 years, the Thessaloniki International Film Festival has been implementing an active audience-building policy based on an ambitious film education programme. The programme consists of a series of actions that take place throughout the school year: workshops and educational visits to the festival's Cinema Museum, year-round morning film screenings, as well as special screenings organised as part of Thessaliniki's two annual international festivals. Festival's General Director Elise Jalladeau will discuss the framework, schemes and tools available to teachers and children, the evolution of the programme, and the technical, legal, and financial challenges it faces.