Sunday 18 August | 15:00 - 16:30
Hotel Europe, Screening Room 1
INTERLINKING CREATIVE PROGRAMMING WITH CREATIVE PR AND MARKETING
Kristofer Woods & Maia Santos | Wolf Kino, Berlin, Germany
Wolf Kino intends to be a “dream machine that creates unforgettable memories and encounters – real and fictional”, according to its official profile, and this is what the team does best. They bring surprising films and audio-visual experiments to Berlin audiences, promoting them with an added twist that suits the creative programming. This workshop looks at how PR and marketing can interlink effectively with programming.
Monday 19 August | 10:00-11:00
Hotel Europe, Atrium
AUDIENCE DEVELOPMENT THROUGH PARTNERSHIPS
Ioana Dragomirescu | Cinema Elvire Popesco, Bucharest, Romania
Audience development is a core issue for independent cinema venues, but often the lack of sufficient resources gets in the way of great ideas. Based on the case study of the Cinema Elvire Popesco, the presentation will focus on the benefits of partnerships as means of building a more diverse and attractive programming for your audience, but also as means of developing audience by bringing new people to your venue.
Monday 19 August | 11:15-12:15
Hotel Europe, Atrium
ALTERNATIVE BUSINESS MODELS MADE TO BE SUSTAINABLE
Ramiro Ledo Cordeiro | NUMAX Coop, Santiago de Compostela, Spain
EUROPEAN ARTHOUSE CINEMA DAY
Olimpia Pont Cháfer | CICAE, Berlin, Germany
European Arthouse Cinema Day is the first international initiative to promote European films and the cinema-going experience. The fourth edition takes place on the 13 October 2019. This presentation provides attendees with the opportunity to get to know the ways in which cinemas and industry professionals can participate. The event is organised by CICAE (the International Confederation of Art Cinemas) in partnership with Europa Cinemas.
Monday 19 August | 15:00-16:00
Hotel Europe, Screening Room 2
DIVERSIFY YOUR PROGRAMMING FOR YOUNG AUDIENCES
Florian Deleporte | Le Studio des Ursulines, Paris, France
The term “youth audience” is often mistaken as “children’s audience”, but in fact it captures a diverse set of ages and activities, and in some cases implies different delivery platforms. The programmers of Le Studio des Ursulines took this into consideration, when in 2003 they developed a venue dedicated to young audiences. Learn how to address the film-lovers of the future, whether this involves programming for school groups, families, or teenagers, and how to use online platforms to expand your offer.
Monday 19 August | 16:15-17:00
FROM NOMADIC TO PERMANENT CINEMA
Hotel Europe, Screening room 2
Butheina Kazim | Cinema Akil, Dubai, United Arab Emirates
Cinema Akil, the only independent art-house cinema in the United Arab Emirates, opened in 2018. What is the journey that transforms a nomadic cinema project into a permanent cinema? And what are the turning points when you need to determine creative solutions to make things work? Join co-founder Butheina Kazim to find out.
Monday 19 August | 17:15-18:00
Hotel Europe, Screening Room 2
CELEBRATING A CINEMA
Joan Parsons | Queen's Film Theatre, Belfast, UK
On the occasion of its fiftieth anniversary, the Queen's Film Theatre organised a month-long programme of events and a full digital archive of its brochures. How can you create a programme that represents the history of the cinema within the history of a city? Who are the key partners, and at what stage should they be involved? Joan Parsons leads attendees through the process of setting up a complex project that actively engages audiences.
