We are happy to announce the collaboration of the Sarajevo Film Festival and Europa Cinemas in creating an Audience Development & Innovation Lab, which will be offered to regional exhibitors within the framework of the festival’s Avant Premiere programme.
The workshop will focus on programming, marketing, audience development and social media. Participants will consider these topics in practical workshops, discussions and brainstorming sessions. The goal is to strengthen the network of regional cinemas and to provide a platform where they can share strengths, weaknesses and examples of best practices.
The Innovation Lab sessions will be led by Duncan Carson, Marketing, Communications and Events Manager at the Independent Cinema Office (ICO), the national organisation for the development and support of independent film exhibition in the UK.